88ef is committed to handling your personal data with care, transparency and respect. This Policy explains what we collect, why we collect it and what rights you have over your information.
We collect only the personal data necessary to operate your account, verify identity and process transactions — nothing superfluous.
88ef does not sell, rent or trade your personal data to third parties for their own marketing or commercial purposes.
All data in transit is protected by TLS encryption. Data at rest is stored using industry-standard security controls with restricted internal access.
You have the right to access, correct, port or request deletion of your data, subject to our legal obligations. See Section 9 for the full list.
This Privacy Policy ("Policy") describes how 88ef ("we", "us", "our", "the Platform") collects, processes, stores and protects the personal data of users ("you", "your") who access or register an account on the website located at https://88ef.cam.
By registering an account or using the 88ef Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree to this Policy, you must not use the Platform.
This Policy should be read alongside our Terms & Conditions, which govern your general use of the Platform. In the event of any conflict between this Policy and the Terms & Conditions on a matter of data privacy, this Policy prevails.
88ef collects Personal Data across several categories depending on how you interact with the Platform. The table below summarises the primary categories:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government-issued ID number | Account registration; KYC age and identity verification |
| Contact Data | Email address, phone number, residential address | Account communications; KYC address verification; support |
| Financial Data | Payment method details, transaction history, deposit/withdrawal amounts in PKR | Payment processing; AML compliance; fraud prevention |
| Technical Data | IP address, device type, browser type, operating system, session logs | Security; fraud detection; Platform performance optimisation |
| Usage Data | Games played, bets placed, session durations, feature interactions | Responsible gambling monitoring; Platform improvement; personalisation |
| Communications Data | Support chat logs, email correspondence, feedback submissions | Support resolution; dispute handling; service quality improvement |
| Marketing Preferences | Opt-in/opt-out status, communication channel preferences | Ensuring marketing is sent only to users who have consented |
We do not collect Sensitive Personal Data beyond what is strictly required for KYC verification (e.g. identity document images) and AML/fraud prevention. Such data is handled with heightened security controls.
The majority of Personal Data we hold is provided directly by you when you register an account, complete KYC verification, make a deposit or withdrawal, contact support or interact with promotional features on the Platform.
When you access the Platform, technical data is collected automatically through server logs, cookies and similar tracking technologies. This includes IP addresses, device identifiers and session activity. See Section 10 for our full Cookies policy.
We may receive Personal Data about you from third-party service providers engaged to support the Platform's operations, including:
Where Pakistani payment context is relevant — for example, verifying that a transaction originates from a method registered in a user's name — we may process transactional metadata. We do not have data-sharing arrangements with Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah or other payment providers for marketing or profiling purposes.
88ef processes Personal Data only where a lawful basis exists. The applicable legal bases are as follows:
Personal Data collected by 88ef is used for the following purposes:
88ef does not sell, rent or trade your Personal Data. We share Personal Data only in the following circumstances:
We engage carefully selected third-party service providers who process Personal Data on our behalf and subject to our documented instructions. These include KYC verification providers, payment processors, cloud infrastructure providers, analytics platforms and fraud-screening services. All Data Processors are bound by appropriate data-processing agreements.
We may disclose Personal Data to law-enforcement bodies, regulatory authorities or courts where required by applicable law, a valid court order or a lawful request from a competent authority. We will notify you of such disclosures where legally permitted to do so.
In the event of a merger, acquisition, reorganisation or sale of assets involving 88ef, Personal Data held by the Platform may be transferred to the relevant acquiring or successor entity. You will be notified of any such transfer and the applicable terms prior to your data being transferred.
We may share Personal Data with third parties not described above where you have provided explicit, informed consent for that specific sharing purpose.
88ef retains Personal Data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention principles are as follows:
Once the applicable retention period has elapsed, Personal Data is securely deleted or anonymised such that it can no longer identify you.
Subject to applicable law and any overriding legal obligations, you have the following rights in respect of your Personal Data held by 88ef:
Request a copy of the Personal Data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete Personal Data held about you.
Request deletion of your Personal Data where it is no longer necessary for the original purpose, subject to legal retention obligations.
Request that we restrict processing of your Personal Data in certain circumstances (e.g., while you contest its accuracy).
Receive a copy of the Personal Data you provided to us in a structured, machine-readable format, where technically feasible.
Object to processing based on legitimate interests or direct marketing. We will cease such processing unless we can demonstrate compelling legitimate grounds.
To exercise any of the above rights, contact us at the email address in Section 15. We will respond within a reasonable timeframe and in any case within the period required by applicable law. We may need to verify your identity before processing a data rights request.
88ef uses cookies and similar client-side storage technologies to support the operation, security and performance of the Platform. The principal categories of cookies used are:
You can manage cookie preferences through your browser settings. Disabling strictly necessary cookies may impair or prevent your use of the Platform. We do not use third-party advertising or behavioural-tracking cookies for the purpose of serving you ads on external websites.
88ef implements appropriate technical and organisational measures to protect Personal Data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures include:
The 88ef Platform is strictly intended for adults aged 18 years and above, or the higher minimum age required by the operator or applicable licence jurisdiction. We do not knowingly collect, store or process Personal Data relating to persons under the applicable minimum age.
Our KYC identity-verification process is designed to identify and prevent access by underage users. If we discover that Personal Data has been collected from a person below the minimum age, that data will be deleted and the associated Account closed without delay.
If you believe a minor has registered on the Platform, please contact us immediately at [email protected] so we can investigate and act promptly.
88ef operates on an international basis and may transfer Personal Data to countries outside the jurisdiction in which it is collected. This includes transfers to countries where Data Processors engaged by 88ef are located.
Where Personal Data is transferred internationally, 88ef takes appropriate steps to ensure that the transfer is protected by adequate safeguards, which may include:
By registering an Account and submitting Personal Data to 88ef, you acknowledge and consent to the transfer of your Personal Data to countries that may have different data-protection standards to those in your country of residence, subject to the safeguards described above.
88ef may update this Privacy Policy from time to time to reflect changes in our processing practices, legal obligations or Platform features. Material changes will be notified to registered users by email to the address on file at least seven (7) days before the revised Policy takes effect, unless an immediate update is required by applicable law.
The "Last reviewed" date at the top of this Policy indicates when it was most recently updated. Your continued use of the Platform after the effective date of any updated Policy constitutes your acceptance of the revised terms.
If you do not agree to a revised Policy, you must discontinue use of the Platform and may request Account closure in accordance with our Terms & Conditions.
If you have questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the 88ef data team. For general account and support enquiries, our support team is available 24 hours a day, 7 days a week, in English and Urdu.
When submitting a data rights request, please include your registered email address and a clear description of your request so we can verify your identity and respond efficiently.
Personal Data is encrypted at rest and in transit. Access is restricted to authorised personnel with a verified operational need — no casual internal browsing of user records.
Promotional emails and notifications are sent only to users who have actively opted in. Withdrawing consent is straightforward and takes effect immediately.
Data is not kept indefinitely. Retention periods are tied to specific legal or operational purposes. Once those purposes are met, data is deleted or anonymised.
Our support team is available around the clock. You can also review our Terms & Conditions or visit the Responsible Gambling page for further information about your account rights and protection tools.
18+ only. Please play responsibly. Gambling involves financial risk. Local laws may restrict gambling in your jurisdiction.